Coresteel Christchurch produces Top Sales Growth For 2022 and Awarded Franchise of the Year Runner Up

Stephen Fitzgerald and Shaun Johnston are familiar faces within the Coresteel network, having taken over the Christchurch franchise in 2009. What has set them apart over the last year is an impressive growth in sales, and a new wave of commitment and energy brought to their region to strengthen and expand their local influence in the market.

Simon Archer, Coresteel Buildings Commercial Manager, explains, “The Coresteel Christchurch team have clearly put a huge effort into their business this year, winning quite a few significant projects and boasting the highest percentage growth of 2022. This is fantastic to see, and the reason for this award recognition.”

A huge part of growth is down to the efforts made to build stronger business and client relationships within the local area. The Christchurch team has taken big strides to bring in more engagement with more promotional efforts around their new building projects. From creating case studies to strengthening their outreach, Stephen and Shaun have proven just how powerful a local marketing strategy can be – even for an established franchise.

Stephen comments, “We have put a lot of effort into engaging with our consultants and internal teams this year to sharpen our game in the region. And that has led us to focus more on our brand, on building up those long term relationships, and delivering the best possible customer service.”

Every year, the national Coresteel network selects the winner of Highest Sales Growth based on the metrics collected over the previous year. Coresteel Christchurch has demonstrated exceptional results with strong growth indicators across their region.

“Even with the recent challenges of the industry, we have had some major wins with big projects in the last year and finding solutions to meet the current climate,” comments Stephen. “Part of that, I think, is that we have a long history in this region and have built a lot of really strong long-term relationships.”

According to Simon, a large part of increasing sales in a region is down to the marketshare of franchisees. “Canterbury is a large market, which means more competition, but also more room to grow. Coresteel Christchurch has really recognised the potential of their region, and their sales have started reflecting that in a big way.”

Stephen and Shaun have demonstrated just how important regional promotion and a focus on marketshare is to growing their local brand. Their results from 2022 have recognised Coresteel Christchurch as the leading franchise when it comes to percentage sales growth – a figure that the team hopes to continue growing in years to come.

“As long time franchisees in the network, we have seen Coresteel grow and evolve over the past fourteen years,” says Stephen. “There are so many positive changes happening, and it’s great to see such a solid and helpful network continue to grow across the country.”

Above: A Coresteel Buildings DonoBeam® structure in Christchurch at Roofing Industries, a New Zealand roof and cladding manufacturer.

Corcon exclusively own and supply Coresteel Buildings in the Canterbury region.

Coresteel Buildings specialise in the design, manufacture and construction of large-scale steel buildings in the commercial and industrial market. Coresteel is 100% New Zealand owned and operated, with over 25 locally-owned franchises located across the country. Unlike others, Coresteel isn’t confined to set sizing due to two unique building structural systems - DonoBeam®, and the patented Bracketless Portal System.